I love marketing brands, I hate marketing myself. So, here’s five quick things about me and my work. In, out, nobody gets hurt.
1. My main objective when I work a job is to tell the story of the brand. I label myself as a storyteller above all else. I share a brand’s story through social media, newsletters, web content, copywriting, press releases, advertisements, third party relationships and more. I’ve done this for brands like a wakeboarding/boating dealership, a newspaper and a concert venue.
2. I have a nit-picky brain for correct grammar, spelling and punctuation. I’m not afraid to correct you, too. In school, AP Style was particularly programmed into my brain, however, I still have a deep-seeded love for the oxford comma.
3. I began studying journalism at the University of Oregon in 2010 with a love of writing. Months before I was set to graduate, I realized that I also had a passion for marketing (and that maybe, sadly, job opportunities in written journalism were dying). So, I stuck around an extra year in order to earn my degree in journalism with a focus on public relations. To this day, I am so happy with my decision.
4. I’m fueled by the numbers. I enjoy setting statistic goals, whether it be ticket sales, social media followers or revenue. Then, I share those numbers with my team on a regular basis in order to inspire even better numbers for the next meeting. I’m also fueled by caffeinated tea, but that’s neither here nor there.
5. Since I was a kid, music has been a main focal point of my life. That’s why many of my career roles have been within that industry. I even work a few marketing gigs with local music festivals, including PDX Pop Now! and Lose Yr Mind, and the music advocacy organization, MusicPortland. I also have a personal blog, Untucked Music, which focuses on local show reviews, vinyl record finds and more. There’s just something magical about music, whether live or recorded, and I want my life to be filled with that magic.